European Business Gifting Market
Consistent & Strong Market Growth
1
Constant & stable growth
Approximate 8% CAGR year-over-year
2
Constituent during market downturns
Growth even during challenging times
3
Positive trend continues
Projections forecasts a continued strong growth
Focus on Germany & UK
Market size of Corporate Gifting in Europe is $30B
Recognition & appreciation matters
80% of corporate gift buyers stated gifts have improved relationships with clients and employees.*
80% of customers stated that they will most likely do business with a company for receiving a personalized gift.*
Top 3 Market trends
55%
Eco Friendly
Eco-friendly gifts gained traction, with a 55% preference among businesses
65%
Personalisation
Personalized gifts became crucial, accounting for 65% of gifts given
20%
Increased budget
Companies allocating over $100 per employee on gifts grew by 20%
It's not working... yet!
Many corporate gifts are wasted
$306 billion global annual spend on corporate gifting*
40% of these gifts end up in landfill*
No relationship impact to receiver
Negative impact on company’s brand
Waste of resources of the company and the planet